DHL Time

We created a microsite explaining that the reason why DHL is the fastest courier service from Europe to Asia is because it has secret tunnels dug through the planet.

This was a pan-European online campaign created at OgilvyOne in Stockholm, Sweden. A two-tiered micro site with an experiential top part and tools for administering and tracking packages in the bottom. The target audience was not end-consumers but rather administrative staff in corporations that would actually need to use the service – hence delivery tracking tools where part of the interface as well.

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