Project Silverline
This is my absolute favorite project working with SingTel. Together with Newton Circus, OgilvyOne pitched the idea to SingTel and finally, after 18 months of work, it’s launched in Singapore.
Selected work
Home without Walls
Today’s communication technology is amazing. But the truth is, we’re so connected that it makes it even harder to really connect. With Home Without Walls, we wanted to change that.
The AmazApp
TVC and print is an old-school, painful one-way communication and expensive and tough to maintain. We need to be fast, nimble and dynamic with our campaigns and be able to
Get a Grip
HOW DO WE HELP CANON FACILITATE PRODUCT UNDERSTANDING FOR THE LAUNCH OF THE NEW CANON POWERSHOT N? INSIGHT: For the PowerShot N’s target audience, “pictures are their proof” and being
The World’s Most Social Cookie
HOW DO WE HELP OREO BE THE WORLD’S MOST SOCIAL COOKIE? INSIGHT: To establish brand consistency and enhance discoverability, fans from over 20 markets across the globe were brought together
#SG Haze
The time-span from idea, execution, client approval to posting on the Oreo Facebook page was less than 4 hours. Together with an amazing client, we are pioneering the new wave