The first ever TVCs for the brand to tell the story of Australian brewing pioneer and legend James Squire in the time it takes to pour one.
I was brought in to help animate pieces of paper being folded into different shapes as the voice over explains a story about James Squire in the time it takes to pour one.
I might also add, that on my latest trip to Sydney I had the pleasure of downing a few of these. Almost too easy to drink. Like lemonade.