How do you get an iPhone dominated nation curious about Android?
We founded an Android Nation.
We invited people interested in converting to Android to become citizens of the Android Nation – a virtual nation populated by Androids of different personalities.
With lots of Android phones lined up for launch over the year, SingTel needed a concept and a vehicle to deliver this in a concise and smooth manner. Hence we founded the Android Nation – a virtual land where Androids live.
Users can customize their own android character, browse all the phones as well as SingTel’s proprietary apps. Along with this, we also created several TVCs. Like this one: