How do you get a 15-year-old girl to like a Telco?
You create a social media engagement platform where she can express herself and her idol admiration.
In a surprise move, SingTel invited superstar Lady Gaga to Singapore for an exclusive concert event. No tickets was going on sale and the only way to get them was to enter the Gagafy Yourself competition.
Eager applicants first had to like the SingTel Facebook page and then, using an uploaded photo, place various Gaga related accessories onto it. The results ranged from hilarious, scandalous to outright awesome (some people relied on actual make up skills and didn’t even use the digital accessories).