The SingTel Samsung Galaxy SIII virtual queue

We expected a lot of people lining up outside SingTel to get their hands on the new Samsung Galaxy SIII. So rather than have people queuing for real, we created a virtual queue on their Facebook page.

But this queue was special. There were ways to jump the queue either by taking a gamble with a random dice roll (which could render you going back as well as forward), recruiting friends to join or simply by sharing on your wall.

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