HOW DO WE HELP OREO BE THE WORLD’S MOST SOCIAL COOKIE?
To establish brand consistency and enhance discoverability, fans from over 20 markets across the globe were brought together in a single brand community on Facebook. However, from our experience in social media, we know that local markets need flexibility to moderate, create, and publish content to resonate with their local fans.
Denstu Möbius maintains the global strategy and spearheads local execution across three markets in Asia. Using local languages and keeping a pulse on regional topics, our teams propagate the Oreo brand message at the most relevant time with the most relevant messages. We ensure the optimal balance between global creative, regional creative, and local market creative to maximize the synergy of assets and gain regional visibility on the impact of our activity.
Oreo is often cited as ‘best in class’ when it comes to leveraging social media, with the likes of Mashable calling Oreo the “social media darling.” Dentsu Möbius embraces the opportunity to work with such an innovative client to push the bounds of creativity to continually connect with fans online. In the first half of the year, every market we worked with enjoyed an average of 3% virality for their Facebook posts.