The time-span from idea, execution, client approval to posting on the Oreo Facebook page was less than 4 hours. Together with an amazing client, we are pioneering the new wave of what we’d like to call real-time creatives. It requires an extremely dynamic agency setup, one that removes obstructions found in almost any large agencies.
In June 2013, Singapore was hit by all-time record breaking levels of haze. People were scared, frustrated and took to social media to vent it. We wanted to make Singaporeans smile again so we created the #SGHaze post. One Facebook post that reached 990,534 impressions, 1.541 shares and over 10.000 Likes.